BELIEVE NJ – Muffins

NJ muffin

First Flagship Retail Sales Counter opening on 18 March 2014!

Offering a variety mix of sweet & savoury muffins piping hot from the oven, complementing with great cheese dips prepared with and by the intellectually challenged youths.

Set meals @ $7.80
Cheesy Egg Muffins, Salad & Cheese Dips
Butter Milk Sausage Muffins, Salad & Cheese Dips
Italian Meatballs Muffins, Salad & Cheese Dips
English Muffins with Butter, Jam & Cheese Dips

Operating Hours: 11am – 10pm, Mondays to Sundays
Venue: 10 Sinaran Drive Singapore 307506 – Novena Square 2, #B1-131

Email: for more details.

Believe NJ taps the inherent talents of intellectually challenged youths to give them a sense of purpose and worth. The intellectually challenged youths progress through specialised work process training and psychological care and support after assessments.  Currently the social enterprise aspect focuses on the production and sale of muffins.

To find out more about their social cause, visit their website

Their muffin flavors include:
Banana | Mixed Fruit | Coconut Raisin | Corn Flake | Apple Cinnamon | Chocolate Chip

Cost of muffins:
Mini-size Muffins: $0.60 per piece
Normal-size Muffins: $1.50 per piece

Minimum orders for delivery: 200 mini-size muffins or 50 normal-size muffins.
Orders have to be placed at least 3 days in advance.

Payment has to be made with cash upon delivery.
Delivery is limited to the west region of Singapore.
Other than that, self collection at their premises.

Operating hours is from 10am – 2pm, Tues to Sat.
Self-collection latest by 5pm on the arranged date.

Contact to place order:
Tel: (65) 9871 7553

Their current location is at AA Centre 
336 River Valley Road #01-01A
Singapore 238366

My experience with BELIEVE NJ

Orders for 3 X 3 types of muffins of normal size were placed via email, after making initial contact through their website message board.  I arranged to collect them myself at the Hong Leong Gardens location.  Also to take pictures and explore their outfit.  🙂

It was quite a challenge to find initially, because there were actually more shop units than I anticipated.  Ms Blur here only realized a little later that the 186 of the address was actually the unit number.  Duh!

Upon entering the shop, I was greet by a slew of friendly faces.  The bakers were 2 very polite young men, Edwin Lim and Wee Zhi Wei, under the gentle supervision of Uncle Paul and Aunty Jenny.  They were even so kind as to offer me a cup of coffee and a sit-down chat.  Apparently I had come at just the right time, for they were in the midst of experimenting with a new muffin flavor, Green Tea and Chocolate Chip, which didn’t have any oil!  Slightly green and speckled with chocolate chips, the texture was surprisingly moist and chewy.  Not the usual ‘cakey’ kind of consistency, which is a definite plus for me!

The muffins are not your run-of-the mill ‘muffin top’ kind.  In fact, they actually look like cupcakes.  But make no mistake, none of them had that dry cakey texture that mass produced cupcakes normally taste of.  All the muffins I ordered were soft, moist and incredibly flavor-ful!  

My muffins were packaged in a white box, complete with festive red ribbon.  The apple cinnamon had thin slices of fresh apple (yummy!) and just the right hint of cinnamon, without being overpowering.  The banana one was power-packed with banana flavor and pretty robust.  By contrast, the cornflake muffins had a really interesting crunch at the top and a slightly salty taste in the main body.  Definitely pleased with my purchases and will return for more!

Check out the pictures and faces of those who make this social enterprise rock!

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